Director, journalist, storytelling expert for digital media
Sibylle Trost is a filmmaker and journalist with extensive experience in traditional and digital production environments – from the analogue magnetic tape era to non-linear editing systems, mobile journalism, smartphone TV and the use of AI in film production. Her work is characterised by innovative narrative forms, media transformation and a keen sense for social issues.
With Insights Media Berlin, she has been developing and producing media formats for digital communication since 2015: reports, social media videos, statements, campaign content and multimedia storytelling projects for organisations, companies and institutions. Her focus is on media training, workshops, coaching and empowering teams to use modern video and content production themselves.
Media career in transition
Her journalistic career began in 1989 – in the midst of Germany’s reunification – as a television reporter in Berlin and Brandenburg for the magazine programmes of Sender Freies Berlin (later RBB). She was a current affairs reporter, assistant director of a historical Berlin series, and radio journalist for the Deutschlandradio Kultur and Deutschlandradio.
She produced her first half-hour TV report as co-author for Deutsche Welle TV on the visionary space project Biosphere 2 in the USA.
ZDF 37° – Stories that move
In the year the ZDF series 37° was founded, Sibylle Trost became part of the permanent team of authors. Her focus: human stories with attitude – close, real, moving.
In fifteen years, in addition to numerous magazine articles and classic reports, she has produced more than two dozen documentary reports that impressively combine social issues and personal destinies.
Her first 37° documentary, Der Mann mit dem Schinken am Hut (The Man with the Ham on His Hat), was nominated for the Axel Springer Prize for young journalism.
Media literacy and storytelling
Sibylle Trost works with a broad network of creatives, journalists and filmmakers in Germany and contributes her expertise to jury work, media consulting and the moderation of media-related events.
